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Initiatives, activities undertaken in India under Swachh Bharat Mission (SBM)

1.         Swachh Bharat Mission (SBM(in English – Clean India Mission) is a nation-wide campaign in India that aims to clean up the streets, roads and infrastructure of India's cities, towns, and rural areas.  The objectives of Swachh Bharat include eliminating open defecation through the construction of household-owned and community-owned toilets and establishing an accountable mechanism of monitoring toilet use. The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,041 cities, towns, and rural areas.

2.         Photos, stories, initiatives and activities undertaken in India on implementation of Swachh Bharat Mission (SBM) are available at the following locations/links. 

(I)   Swachh Bharat (Grameen) (in English – Clean India (Rural) – Ministry of Drinking Water and Sanitation

Information and updates on SBM of this Ministry are available at:-

(II)   Swachh Bharat (Urban) (in English – Clean India (Urban)) – Ministry of Housing and Urban Development

Information and updates on SBM of this Ministry are available at:-

(III)         Activities and images/videos of various Ministries ‘Swachhta Pakhwadas’ can be viewed at:-


(IV)        Government institutions and Individuals can participate and showcase swachhta activities in the MyGov portal at https://swachhbharat.mygov.in


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